Latest Insights
Trends, analysis, and deep dives into the world of AI and SEO.
How to Get Cited by ChatGPT: A Step-by-Step Playbook
ChatGPT cites sources it trusts and can retrieve. The playbook: get into its knowledge base, make content citation-worthy, and track whether it works.
How to Rank in Gemini and Get Into Google's AI Answers
Gemini leans on Google's index, AI Overviews, and its own training data. Here is how to show up in Gemini answers, and how it differs from ChatGPT.
How to Check If AI Recommends Your Brand
You cannot fix what you do not measure. Here is how to check what ChatGPT, Claude, and Gemini say about your brand today, and how to track it over time.
What Is Memorability? Becoming Part of What AI Already Knows
Some brands don't need to be looked up. When AI recommends without searching, that's memorability, and it's the ultimate competitive moat.
What Is Discoverability? Making Sure AI Can Find You Right Now
Discoverability is your brand's ability to be found and cited when AI searches for current information. Learn how to win the moment.
Memorability vs. Discoverability: The Two Levers of AI Visibility
AI visibility is two separate games: being findable in real-time and being remembered without looking anything up. Most brands are only playing one.
We Scored 30 AI Tools on AI Search Visibility. The Results Will Surprise You.
We tested how well ChatGPT, Claude, and Gemini know 30 AI productivity brands. ChatGPT won. Fathom lost. And Gemini is way too nice.
Why Ultimate Guides Are Losing to Modular Content in AI Search
Why ultimate guides are losing to modular content in AI search: models lift structured chunks, not 5,000-word walls of text.
AI Brand Jacking: When ChatGPT Recommends Your Competitor for Your Trademark
AI brand jacking: when ChatGPT recommends your competitor for your branded searches. How it happens and how to defend your territory.
Zero-Click Search: When AI Recommends Before You Even Ask
Zero-click search: AI assistants recommend software before buyers ever ask a question. How to win the invisible procurement phase.