The Only Visibility Metric That Matters
If CTR and Search Volume are dead, how do we measure the ROI of our content? Enter "Share of Model" (SoM). If Share of Voice (SoV) was the metric of the brand awareness era, and Share of Search (SoS) defined the Google era, Share of Model is the definitive KPI for 2026.
What is Share of Model?
Share of Model measures how frequently your brand, product, or distinct methodology is recommended, cited, or implicitly favored by a specific LLM (like Claude 3.5 or GPT-4o) when prompted with core industry use cases and problems. It is a measure of how deeply your brand has penetrated the neural network's weights.
Why It's Critical
Users trust AI interfaces implicitly. An AI recommendation is treated less like a sponsored advertisement and more like advice from a hyper-competent consultant. If your competitor has a 60% Share of Model for your category while you have 5%, they are winning the consideration phase before you even know a buyer is looking.
Assess Your Foundation
Building Share of Model starts with dense, high-quality content. Use our content scoring tool to ensure the content you are publishing has the structural integrity required to influence LLM recommendations.